Sophie’s Cuban | New York, NY
A New York Staple, Since 1997.
Sophie’s Cuban
New York, NY
PROJECT DETAILS
Rebrand & New Identity
Brand Collateral
Print & Packaging
In-Store Messaging Wayfinding
Production
Website Design
Retained Marketing & Strategy
PROJECT SUMMARY
We were tasked we revamping the overall brand identity of the already well-established Sophie’s Cuban. With nearly a dozen locations throughout New York City, Sophie’s philosophy is simple: to serve fresh, tasty food in good portions in a warm and inviting atmosphere. New Yorkers have now been enjoying this taste of Cuba for almost three decades.
“New York City is home and we love our community here. As a family-owned and operated company without outside investment, we have to be a bit more strategic with our expansion plan. Slow and steady wins the race.” - Sofia Luna, Forbes
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