We create memorable interactions and meaningful experiences for our clients and their guests.
New Concepts
From ideas on paper to the finalization of brand guidelines, Simmer creates new concepts that provide unique, memorable interactions for guests throughout every aspect of their on-site experience.
Established Brands
We work with existing concepts and reinvigorate their overall look and feel through thoughtful design and brand application. By revamping existing brands, we’re injecting fresh thinking and executing effectively throughout all customer touch points.
Brand & Identity
Our work begins with a deep dive Discovery process. Throughout this time we get to know your brand as it exists now, discuss competitors, the market landscape and envision your big-picture goals. We then refine the brand through several rounds of identity exploration before landing on Brand Guidelines which are inclusive of logos, typography, color & font sets, iconography & patterns and taglines.
Concept Development
Rooted in our hospitality-industry focus, Simmer’s niche has provided us the ability to fully understand our clients overall brand usage from in-store designs to fulfilling strategic marketing campaigns. We can take an idea and coordinate the entire process of building the concept from its foundation to Friends & Family Night. We’re obsessed with taking designs into the four walls of our clients (and beyond).
Campaign Strategy
Our full service marketing campaigns marry our strategy, design, and production teams to create holistic campaigns that can be used on our clients owned print and digital channels as well as paid media/advertising. Our campaigns find themselves in a-frames and windows all the way into social media messaging to ensure a cohesive customer engagement is reached for our clients initiatives.
Packaging & Brand Application
Brand Applications are tangible opportunities for guests to interact with your brand. These items like to-go bags, t-shirts, hats, and more can also serve as walking advertisements. Customizing these elements ensures brand consistency. We are also capable of creating unique consumer packaged goods (CPG) to create additional revenue streams for retail and online sales for our clients.
Public Relations
Whether it’s a brand we’ve built ourselves or a venue or product in need of a public relations strategy, our select PR partners have the capabilities to garner substantial attention around a new opening or campaign by way of media coverage, partnership facilitation, and influencer alignment.
Production
People don’t just eat with their eyes, they make decisions with them. We ideate, pre-plan and execute production shoots either in our in-house studio or on-location. We are able to produce the highest of quality photography and videography that can live in-store, online, featured in print media or on television.
Interiors & Architecture
From schematic design through construction management and filing permits, we've partnered with another New York City design and build group for the completion of over 30+ projects. Our interiors & architecture partner allows our clients to seamlessly work with our respective teams to ideate concepts and bring them to life from the ground floor up.
