BULL & BUTTERFLY | LOS ANGELES, CA
Reimagining the Steakhouse for
Los Angeles.
Bull & Butterfly
Los Angeles, CA
PROJECT DETAILS
Branding & Identity
Brand Collateral
Menu Design
Interiors & Architecture (w/ BDG)
PROJECT SUMMARY
Teaming up with Lemonade LA’s Founder, Chef Alan Jackson and Heidi Jackson to build a concept that aimed to redefine the traditional steakhouse experience. Bull & Butterfly incorporated a whimsical theme and unique color palette to create its naturally calming ambiance with guests. Now closed, the restaurant had a celebrated opening and tenure thru ‘23.
“If we did a steakhouse in California, what would it be?”, asks Bull & Butterfly co-owner Alan Jackson, who along with partner Heidi Jackson founded the Lemonade group of restaurants. “It certainly wouldn’t be the Chicago model, or New York-style steakhouse. That’s been done…” - Eater LA
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