LET’S START WITH THE BASICS
If we’re opening a fast-casual poke spot, let’s start with the poke. That’s exactly what Simmer did... We got to ordering poke, putting dozens of NYC delivery people to work, and visiting as many competitors as possible.
With the food laid out, blind taste-tests commenced. We invited friends and neighbors in the office, and took detailed notes on a variety of factors. We walked away with a few simple takeaways for Sweetcatch and got to discussing them with the culinary team, ensuring these tweaks would be implemented into the new Sweetcatch brand we were about to build.